DemandScience by Pure Incubation

What Happened

In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum. Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely business contact information aggregated from public sources. Specifically, the data included 122M unique corporate email addresses, physical addresses, phone numbers, employers and job titles. It also included names and for many individuals, a link to their LinkedIn profile.

Compromised Data

Email addresses
Employers
Job titles
Names
Phone numbers
Physical addresses
Social media profiles

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Breach Overview

  • Affected Accounts:

    121.8 million

  • Breach Occurred:

    February 2024

  • Added to HIBP:

    13 Nov 2024

Recommended Actions

Change Your Password

If you haven't changed your DemandScience by Pure Incubation password since 2024, do so immediately.

Enable Two-Factor Authentication

Add an extra layer of security to your account.

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Use a password manager to generate and store strong, unique passwords for all your accounts. 1Password helps protect your data with industry-leading security.

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Get Aura for identity theft and credit protection. Keep your assets safe with fast fraud alerts, instant credit lock, and $1,000,000 identity theft insurance. Speak to a U.S. based fraud specialist 24/7.

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