Hello Cake Data Breach
What Happened
In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.
Compromised Data
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Try AuraBreach Overview
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Affected Accounts:
22.9 thousand
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Breach Occurred:
July 2025
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Added to HIBP:
15 Oct 2025
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Attribution:
Threat Actor 888
Breach Classification
HIBP enables you to discover if your account was exposed in most of the data breaches by directly searching the system. However, certain breaches are particularly sensitive in that someone's presence in the breach may adversely impact them if others are able to find that they were a member of the site.
A sensitive data breach can only be searched by the verified owner of the email address being searched for. This is done via the notification system which involves sending a verification email to the address with a unique link.
There are presently 74 sensitive breaches in the system including Adult FriendFinder, Ashley Madison, and others.
Recommended Actions
Change Your Password
If you haven't changed your Hello Cake password since 2025, do so immediately.
Enable Two-Factor Authentication
Add an extra layer of security to your account.
Use a password manager to generate and store strong, unique passwords for all your accounts. 1Password helps protect your data with industry-leading security.
Try 1Password
Get Aura for identity theft and credit protection. Keep your assets safe with fast fraud alerts, instant credit lock, and $1,000,000 identity theft insurance. Speak to a U.S. based fraud specialist 24/7.
Try Aura